What Exactly Is Incentive Marketing?
Business Dictionary defines incentive marketing as using incentives to promote the sale of certain products or services. To me, this seems like something a robotic marketing director would say, while pointing to a board marked "sales widgets." It is possible that they would call this "incentive marketing," but it isn't an actual word in its dictionary. This "definition" is misleading at best.
Incentive marketing is not a specific marketing technique, but rather a philosophy that apply to every aspect of your business. You may choose to go for an old-fashioned carrot and stick approach, but if you are using the wrong carrots or sticks, your efforts are more likely to result in failure than success. So how do you apply this philosophy?
The most important part of marketing is getting your message across, no matter what it is. With any marketing technique, you have to determine what your "call to action" is and deliver it in a way that gets results. This is often accomplished by having people do what they want to do, even when doing so may not actually get them anywhere. For example, if you have a great product, but you tell people to go out and buy it right now, then you will most likely fail. However, if How To Use Incentive Marketing For Your Online Campaign get your sales pitch out there and encourage people to try your product, then you will find yourself in a much better position.
You can use this same philosophy in your own personal business. Instead of pushing hard to get people to do what you want, you will instead let them know that you understand that they may not be in a position to buy now, but that you believe in what they have to offer. When someone tells you they would love to purchase your products, then you can tell them about your business, your products, and let them know they are in your corner.
If you have your own personal business, you need to get the word out about it. If you are using the carrot and stick method, you need to give people something in return for their time and effort.
A great incentive can include a free gift card to a local retailer, or an item like a free lunch for a week. You can even give away free newsletters that explain why your business is different and why people should check out what you have to offer. Incentive marketing is a powerful tool, but you need to make sure you have the right one.
Incentive marketing is not a specific marketing technique, but rather a philosophy that apply to every aspect of your business. You may choose to go for an old-fashioned carrot and stick approach, but if you are using the wrong carrots or sticks, your efforts are more likely to result in failure than success. So how do you apply this philosophy?
The most important part of marketing is getting your message across, no matter what it is. With any marketing technique, you have to determine what your "call to action" is and deliver it in a way that gets results. This is often accomplished by having people do what they want to do, even when doing so may not actually get them anywhere. For example, if you have a great product, but you tell people to go out and buy it right now, then you will most likely fail. However, if How To Use Incentive Marketing For Your Online Campaign get your sales pitch out there and encourage people to try your product, then you will find yourself in a much better position.
You can use this same philosophy in your own personal business. Instead of pushing hard to get people to do what you want, you will instead let them know that you understand that they may not be in a position to buy now, but that you believe in what they have to offer. When someone tells you they would love to purchase your products, then you can tell them about your business, your products, and let them know they are in your corner.
If you have your own personal business, you need to get the word out about it. If you are using the carrot and stick method, you need to give people something in return for their time and effort.
A great incentive can include a free gift card to a local retailer, or an item like a free lunch for a week. You can even give away free newsletters that explain why your business is different and why people should check out what you have to offer. Incentive marketing is a powerful tool, but you need to make sure you have the right one.
