Incentive marketing is a powerful advertising tool for most companies. But what exactly is it, and what do you need to remember when employing it in your advertising strategy? "Employee incentives and loyalty programs are now 'trend-haves,' as a result of the related performance metrics that companies have come to anticipate and demand from their employees. It is time for companies to take advantage of the incentives they provide their workers, and the loyalty that they will engender, in order to maximize their return on investment, create a better and more satisfied working environment, and increase productivity."
Incentive marketing has been proven to be a highly effective advertising method. However, many companies are still unsure as to how to successfully implement this advertising method in their company. When considering implementing an incentive program, you need to know what you want from it, what you are willing to pay for, and what the goals are of the company management.
When considering employee incentive marketing, it is important to know your own company and your company's culture and personality. If your company is a fast paced and exciting place to work, with a high quality of work that impresses your customers and other employees, then it is probably a good idea to offer an incentive such as a free lunch or discount on a purchase. If your company is more laid back and relaxing, then it may be more appropriate to offer something as simple as a gift card or a coupon.
Incentive marketing also includes incentives offered to employees themselves. This could include having a name plate made up for their own cars, having a new name plate made up for the employee car, getting a discount at the grocery store, or some other type of incentive. These types of incentives are best suited to companies that work under a tight budget. There is no reason why an employee should feel obligated to purchase an item or participate in an incentive if they can simply buy the item or participate in the incentive for free. If your company needs a little extra boost in morale or productivity, then this type of marketing is definitely the way to go.
One of the most popular forms of employee and customer loyalty that incentive marketing can bring to a company is by providing special discounts or gifts for those who sign up for a newsletter or buy certain products. A gift certificate or an annual pass to a company activity would be a great incentive. This can also help in increasing employee retention and customer loyalty. Incentive marketing has also proven to be effective for companies who provide health and wellness benefits. Employees who receive a health or wellness discount on their health insurance premiums are likely to be more interested in continuing their plan, which results in greater employer satisfaction with the company. As well, they will be more motivated to continue their medical checkups and get regular physical activity as part of their regular routine, thereby improving their health and morale.
You can also reward employees who are actively involved in the company and its goals. For
Free Incentive Marketing , if you are a business that provides home-based services, a monthly stipend or other monetary incentive can be given to employees that are responsible for their company blog, online posting, or other volunteer work. There are also many other ways that companies reward employees through incentive marketing, such as giving a free product if they agree to put a certain number of words on a sales letter. These types of rewards are also much more likely to be remembered than a gift certificate or discount. There is also no reason that you cannot give employees a reward, such as a free product or free tickets for a concert or play if they have been a loyal patron to the company for a certain amount of time.